This volume expands its international coverage through its 100 essays covering some of the top global and emerging brands. Case studies include KFC, Walkers Crisps, Skittles, Gillette.
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, and repositioning and renovation.
Short Case Studies from Marketing Week, a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Sign up to get limited free articles from this key marketing magazine.
This brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.
100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. UK examples include: Harvey Nichols, BBC (Wonderful World), Levis, Weetabix and Nike.
Search for Industry Profiles to find background of different industries including operating conditions, info for SWOT and PESTLE analysis, and the main companies in the sector (market share etc).
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Statista provides 42 UK Industry reports which offer Brexit analysis, SWOT analysis and management summary. Click on Reports along the top bar, select Industry Reports, and then click on Show more industry reports. You can then choose the UK flag if you want to restrict your search to UK reports.
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This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals.
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
Essential Guide to Marketing Planning (E-Book) by Marian Burk WoodThis textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
Understand the fundamentals of digital marketing and enhance your digital marketing practice with this essential guide, including examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns.
There are 300 company reports for the UK in Statista. Go to the Reports link at the top and click on Reports to find Brands and Companies. Restrict to the United Kingdom. These are really full of information including market share, competitors etc. You will need to download the PDF report.
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More than 4 million limited companies are registered in the UK. Use this site to find basic company information and the full transaction filing which includes their financial statement including the operating profit for the year; sales; and cash flow.
With insight and analysis on shifting consumer trends over the next one, five and 10 years, discover how the seven consumer drivers will evolve markets like never before. Sign up to receive a free copy.
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